The Goodness of Green
'Going green' is culturally correct these days, whether in construction, conservation or simply eschewing plastic water bottles. Green is also being touted as the color that encourages creativity and calms jittery brains.
A NYT article by Gretchen Reynolds, Brain Fatigue Goes Green, cites scientific evidence that strolling through a park, or even just looking out at a green scene through an office window, can help restore our brains. Termed 'involuntary attention', natural environments keep us engaged, but with space to reflect and rejuvenate. (4/2/13)
In an online episode of "Lunch Break", a WSJ show, Sue Shellenbarger and Tor Myhren (the man behind the etrade baby ads) shed light on inviting creativity. Again, green was credited with helping us conjure up new connections - even by only viewing a green computer screen! Tor also shared some techniques for generating 'inspiration overload" -- and bemoaned the 'daydreamer dilemma' -- a lack of work environments that provide time and proper nuturing of the creative spirit.
Maybe Mother Nature really does know best!
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